MARKETING DIGITAL TOOLS FROM STARTUP PROJECTS IN THE TOURISM AND TRAVEL INDUSTRY

The article examines the offers of marketing digital tools developed as a part startup projects for participants in tourism and travel industry, taking into account current tendencies trends development tourism, hospitality leisure industries. Startups offer both pioneering ideas, business models technologies that can fundamentally change influence well scalable proven ideas affect future have reliable revenue model clear strategy achieving profitability
 considers new niches startups industry (digital nomads, slow local experience, ecological family group vacations), which are driven by changes patterns, demands expectations people planning their next trip, satisfy important, but so far completely unsatisfied customer needs (personalization, security, health protection during travel, logistics, mobility).
 ratings analytical units leading market companies Phocuswright "The State Travel Startups", Amadeus Startup Universe", "Amadeus' Universe: 14 tech to watch" been analyzed, most innovative, creative, bold, functional noted, contribute restoration industries, expand opportunities cooperation with customers other stakeholders, accelerate implementation concepts, establish within framework concept sustainable all providers industry. In general, cover sectors services from pricing management airports corporate travel. 2022 focus on sustainability, inclusion, blockchain, alternative housing, artificial intelligence, databases, security. activities global distribution systems terms updating attracting young companies, investing startups, knowledge technology, improving interaction ecosystem considered.
 analysis project proposals allows conclude proposed focused active transformation increase profits, optimize operations, ensure positive consumer experience unprecedented satisfaction. Digital allow to: better manage guest experiences; explore journey; organize sale additional services, make them available online booking; create channels, reduce costs efficiency; simplify services; quickly personalize personalized easily modified individual large groups; access detailed performance reports; understand preferences study order adequate strategies highest level.